Having got her taste for luxury fashion (as a very green graduate) in her first position as content editor at Flannels.com, she was quickly promoted to managing the company’s e-commerce and content teams. Since then, Rebecca has moved to East London with her partner and cocker spaniel Joni Mitchell and has also delved into styling, copywriting, art directing and social media consultancy, where she loves helping brands carve out their tone of voice, strategy and aesthetic. Fully immersed in the contemporary fashion landscape—the one with TikTok, Y2K and the Metaverse—she is enthusiastic about personal style, pop culture and digital trends.
Rebecca Rhys-Evans is the branded content editor at Who What Wear UK, where she leads the editorial side to commercial projects. Previously a freelance writer and content consultant, she has written for a variety of publications and brands such as Polyester, Screenshot, Marie Claire and Culture Trip, reporting on everything from fashion NFTs and internet culture to sustainability and sex work, and held editor positions at Buro, Koibird and Shop Magazine.