THE WHAT? A proposed class action lawsuit alleging that Estee Lauder’s virtual “try-on” tool violated Illinois’ biometric privacy law was dismissed by U.S. District Judge Lindsay Jenkins. The lawsuit claimed Estee Lauder and its brands, including Bobbi Brown, Smashbox, and Too Faced, collected facial scans without proper consent.
THE DETAILS The lawsuit also involved Perfect Corp, the Taiwanese company behind the technology. The judge ruled that the plaintiffs did not provide evidence showing Estee Lauder could link facial scans to specific identities. Estee Lauder’s Corp was dismissed from the case due to insufficient connections to Illinois.
THE WHY? The lawsuit was based on Illinois’ Biometric Information Privacy Act (BIPA), which allows individuals to sue for mishandling biometric information. The dismissal suggests challenges in proving BIPA violations, particularly in linking biometric data collection to personal identity issues.