THE WHAT? Yellow Wood Partners announced that Suave Brands Company will acquire the ChapStick brand from Haleon.
THE DETAILS The deal is expected to close in the first half of 2024, pending regulatory approvals. ChapStick, established in the 1880s, is a leading lip care brand with widespread recognition. Yellow Wood formed Suave Brands Company in May 2023 following the acquisition of Suave from Unilever.
THE WHY? This acquisition aligns with Suave Brands Company’s strategy to grow through additional brand acquisitions and synergistic integrations.