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According to Google, Summer Fridays‘ Lip Butter Balm was one of the most searched beauty products of 2023. And we’re not surprised. The cushiony balm is often sold out. Well, Summer Fridays fans almost have a new lippie to obsess over: Dream Lip Oil. With the popularity of lip oils in general (see: Dior, NYX Professional Makeup, etc.) and the fever for Summer Fridays lip products, you’re going to want to mark your calendars to shop.
The rollout of Dream Lip Oil was a new and interesting strategy. The brand didn’t post anything on its social media accounts. Founders Marianna Hewitt and Lauren Ireland were silent. There was no teasing of the product. Just all of a sudden, select influencers, like Angela Park, who I saw swatch them first. Fans lost their minds. Park usually gets around 20,000 views per video but her Dream Lip Oil video has more than two million. Comments read “Oh Summer Fridays KNOWS what they’re doing” and others freaking out that they don’t seem to buy online. That’s because they don’t launch until January 18!
Park does a great job explaining each shade and the payoff, but you can also see folks of varying skin tones trying out new launch now, more than a week before they hit the Summer Fridays website and Sephora.
There are four sheer shades in total: Pink Cloud (a soft pink), Blush Dream (a sheer blush), Rosewood Nights (a sheer rosy brown), and Soft Mauve (a sheer rose). To say they’re getting rave reviews would be an understatement.
Just like the viral Lip Butter Balm ($24 at Sephora), Dream Lip Oil ($26 at Sephora) contains nourishing ingredients such as apricot kernel, jojoba seed, avocado, grape seed, and rosehip oils, plus squalane and castor seed oil. Expect tons of moisture with sheer color with a cushion-y doe foot applicator.
Set your iCal reminder for January 18 and check back here to shop.