THE WHAT? Tarte Cosmetics has announced that it will mark its 25th anniversary with global, year-long tour featuring charity-driven activations in 25 cities to giveback to the communities that have contributed to the brand’s success.
THE DETAILS The Kindness Tour will kick off in Los Angeles with Tarte’s trolley pop-up making surprise visits to retailers, hosting creator events and giving away goodies galore. The brand will also choose a school in each city at random to donate backpacks and school supplies to teachers and students.
THE WHY? Maureen Kelly, CEO and Founder of Tarte, comments, “In the world of beauty, it’s not just about looking good; it’s about feeling good and doing good. Our 25-city Kindness Tour is a testament to the power of positivity and giving back to the communities that have embraced us for a quarter of a century.”