THE WHAT? While many western firms have exited from Russia, India’s The Love Co has spotted an opportunity. The brand has announced that it has launched in the market via e-commerce platforms Ozon and Wildberries and hopes to venture into bricks and mortar in the near future. THE DETAILS
According to a report published by Fashion Network, the natural beauty chain has partnered with Kristina Bykova and is poised to launch a new range of facial skin care products and hair treatments tailored to the Russian consumer.
THE WHY? The Love Co revealed in the press release, per Fashion Netowrk, “The partnership with Kristina Bykova marks a significant step in The Love Co’s journey to adapt to the Russian consumer’s preferences.”