The atmosphere at Pitti Bimbo was characterized by creativity and professionalism, with various events, exhibitions, and international guests, including influencers, experts, journalists, designers, and bloggers. However, the true stars were the kids, with events like Petite Parade and brand presentations, including Molo’s performance by an 8-year-old DJ, JJ Vannelli, who brought a unique blend of beats to the event.
The editorial research dedicated to concept stores at this edition explored the growing trend of the pajama party in the kids’ world. Stylist Maria Giulia Pieroni curated a special area titled “Pajama Party!” showcasing collections, accessories, and lifestyle ideas.
Numerous discussions, seminars, and presentations during the show highlighted the future of the children’s fashion market. Additionally, a new section introduced at Pitti Bimbo was Pitti Pets, featuring products for furry family members, expanding the scope of the trade show beyond children’s fashion.
Photo credits: Pitti Immagine
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